Thursday, November 27, 2008

Kotakkue.com

Being a food blogger, the one thing I don't enjoy doing is posting bad reviews. Sure, it sucks when the food I eat turns out to be sub-par and hell yeah, I'll rant about it; but posting it online for the public to see doesn't sit right with me. It feels like I'm cutting other people's livelihood. (or as the bad cop in Superbad puts it: "Blocking cock" LOL)

But this time, I have to toughen up, not because I'm in a foul bashing mood. I feel the urge to write this review down to remind people the danger of JUMPING IN THE BANDWAGON.

You see, you saw a review of food somewhere, then you build your hopes up about it, but later when you taste it, you only get disappointment.

That's exactly what I feel about Kotakkue's snack.

It is a small home industry established by an Indonesian couple, both very prominent blogger. They build a very stealthy marketing campaign, relying on their vast network, build a very nice website. I've been drooling on their snacks and cakes since golly knows when, and I was later even more fired up by the nice reviews they've gotten. So one day, tasked with providing snacks for the directors' meeting, I ordered their signature savory snacks: lumpur keju and risol kribo.

Fruit platter (bought from a nearby supermarket) and fruit pie & risol


Melon platter and lumpur keju & risol

Actually, it wasn't the first time I ordered their stuffs. When they weren't as big and busy as now, I once ordered their risols and banana-choco mini muffins, and they turned out to be a hit at a meeting! Back then, the risols were bigger, the fillings were abundant, and they managed to fry it just right, leaving it crispy and not too oily.

I seriously dunno what happened to them the second time around.

I ordered 30 pcs of risol, 20 pcs of fruit pie, and 20 pcs of lumpur keju for a meeting of 20+ people. When I opened the box, I sensed that the risol was getting smaller. Dunno for sure, maybe I was just imagining things. I also noticed that they were slightly a bit under-fried, since the color is more opaque-yellow than golden brown. Last time I ordered, one risol was filled with 1/4 piece of egg, one 1x4 cm bacon, and mayo. This time it felt less, like half of it.

I was super excited to try their lumpur keju (touted as their signature piece), and immediately I feel duped. It was more "flour-y" than cheesy. Barely tasted the cheese at all. The filling was some sort of bolognese-y minced meat, and topped with carrot, parsley, and peas. The carrot tasted undercooked, giving the cake an unpleasant carrot-y aroma ("langu"). In a more positive light, I enjoyed their fruit pie.

The bosses didn't like the lumpur keju and risols (there were lots of leftovers), and most of all Superboss S specifically told me that the snacks were fails. T_T

Earlier before the snacks came, I talked to the owner and she said that she has been delegating the tasks to her assistants (maids, I sposed?). Maybe that's the culprit of the rapid decline in quality? I just wished that she would have been more hands on, because once you broke customers' trust, there's really no turning back.

So sorry to say, it was an unpleasant experience, and surely will be my last bandwagon-jumping in ordering food.

Maaf ya Mbak Ida...
Kotakkue - Snacks and Cakes
www.kotakkue.com

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